How MoonClerk Helped Cleaner Planner Save $22K In Revenue And 20 Days Of Development Time
Posted by Dodd Caldwell · Mar 18, 2016
Robert Morgan, founder of Cleaner Planner, talks with us about how choosing MoonClerk to power the recurring billing for his scheduling system saved him $15,000 in development spend and helped him retain $22,000 in revenue.
Can you tell us a little about Cleaner Planner?
Cleaner Planner is a job scheduling system for window cleaning businesses. Our software is also suited for other types of business that have large volumes of repeat jobs. We keep track of what jobs the window cleaning business did, when they did it, how much they charged, which of their clients have paid, which of their clients haven’t paid. And, we generate reports showing them how their business is doing.
We have a free mobile app, enabling our customers to take their worksheets on the road in digital form and to work in bad signal areas. Our system integrates with Textlocal so businesses can bulk text/SMS their customers.
What are your day-to-day responsibilities?
I’m the sole founder of Cleaner Planner so I do pretty much everything! These days, I mostly handle product development, support, and “steering the ship.” I recently hired a marketing manager to start scaling outreach.
How did you get started?
I came up with the idea for Cleaner Planner in September 2013. I had been building web apps for clients for over 10 years. I was consulting at the time but on the lookout for a niche SaaS product idea. I came across a consulting project on PeoplePerHour posted by a window cleaning business looking for a quote to build a modern replacement (with SMS and GoCardless) for an aging desktop app called Window Cleaner Pro. It turned out a bespoke build was outside of the window cleaning company’s budget, but I figured if they needed this then maybe there was a gap in the market, and I was aware that the window cleaning industry was modernizing and expanding rapidly. The window cleaning business introduced me on a forum called Cleanitup where we posted a “New window cleaning software ideas” thread which received hundreds of replies.
From there, I built a list of beta users and started building an MVP around the forum community’s ideas and feedback. I launched a few months later and signed up our first paying customer via MoonClerk on April 22, 2014 and have been growing steadily since. Two years later and we’ve just hit 400 customers and growth is picking up!
What have been some key factors in growing your business?
Without a question, recurring revenue has been a huge factor in our growth, alongside a system to manage it with minimal fuss! Outside of that, providing a “sticky” product that people actually want and need has been huge for us. We’ve evolved the product based on user feedback but at the same time, avoiding bloat. Finally, providing top-notch customer support has really helped our word of mouth growth.
What do you use MoonClerk for?
We use MoonClerk to host our signups and payment forms. We run promotions with MoonClerk’s coupon code system. After a payer has checked out, we can go in and upgrade downgrade their recurring plans. We also use MoonClerk to reduce the time and headache of tracking down late payers and those with expired cards (dunning).
Before MoonClerk, did you use another payment system?
From the start, we’ve always used Stripe plus MoonClerk for Cleaner Planner. It’s the perfect solution. I’ve used PayPal Website Payments Pro on a previous SaaS project and it wasn’t a great solution for recurring payments.
What made you decide to use MoonClerk?
We wanted to use Stripe but didn’t want to burn time building our own payment forms, customer/plan management panel, and dunning system. MoonClerk helped with all of that for us.
What was your experience when switching and getting started with MoonClerk?
MoonClerk was really easy to set up. We just created our forms, grabbed our links and we were good-to-go. MoonClerk has worked flawlessly since day one. We haven’t noticed a single outage or issue. They provide great support; we always get a friendly, helpful, and timely response.
What do you like about MoonClerk?
The three top things I like about MoonClerk are flexibility, pricing, and support. I can edit recurring plan amounts, apply coupon codes, etc. – all on the fly. MoonClerk’s pricing scales fairly and transparently as my business grows – I never “felt it.” And, as I mentioned, I always received friendly, helpful responses from their support team.
How has MoonClerk improved or helped your business?
So far MoonClerk’s dunning system has retained over 300 customers for us by reminding them to update their card details. If we had done this manually it would have taken around 5 minutes per customer to dig up all the details and put it in an email. So, just in time, we’ve saved over a day’s work. That’s over £500 ($725) saved!
Also it’s quite possible a good proportion of those customers would have churned out if MoonClerk hand’t helped us get their card information updated. Let’s say MoonClerk helped us save 10% of those customers. That’s 30 customers. At an average LTV of about £500, MoonClerk helped us retain an additional £15,000 ($22,000) in revenue.
In addition, I estimate using MoonClerk has saved us a minimum of 20 days in development time so far with not having to build and maintain our own payment forms, dunning system, and customer admin panel. At a conservative estimate of £500 / day, that’s £10,000 ($15,000) saved!
Any advice for others who are in similar industries?
If you’re bootstrapping and/or are a solo sole founder of a SaaS business, don’t waste time reinventing the wheel by building out your own Stripe integration, plan management system, payment forms, dunning system, etc. – the numbers just doesn’t add up. Focus on building an awesome product and delighting your customers. Your payment system isn’t a feature your customers care about. Let MoonClerk take care of it. You’ll save time and money and get to product/market fit much quicker!