How MoonClerk’s Recurring Billing Helped SaaS App, ShiftZen, Increase Conversions And Save 2 Weeks Of Development Time
Posted by Dodd Caldwell · Nov 25, 2015
Peter Michaels, president of SaaS app, ShiftZen, talks with us about how switching his recurring billing to MoonClerk saved 2 weeks of his developer’s time and increased his conversions.
Can you tell us a little about what ShiftZen does?
ShiftZen is employee scheduling software for restaurants, retail, nonprofits – any business that needs scheduling really. It is all delivered online and via mobile devices to help organize, manage labor, and foster communication in industries that struggles with all of these issues. Imagine being able to instantly send a message to 200 people from your phone when you previously haad to have to text/email individuals. ShiftZen provides that functionality. It’s a great improvement starting at just $10/month.
What are your day-to-day responsibilities?
I am the President, Accountant, Janitor, Developer, Product Manager, Digital Marketer and anything else that needs to be done. We are a company of just 3 full-time folks right now and we all do a little bit of everything. We also bring in consultants and contractors as needed.
How did you get started?
I started a consulting business about 10 years ago and found myself seeking a different challenge and wanted to create a business that had ‘value’ outside of billable hours. I knew the restaurant industry and I knew the scheduling issues they faced as well, so I took 3 months off from the world and built Version 1. 5 years later, ShiftZen doesn’t even really resemble that version, but the data and goals gave us a great roadmap for all coming versions.
What have been some key factors in growing your business?
When I built ShiftZen I was completely naïve about digital marketing and customer acquisition. I was focused on getting a version “I thought was right” out and figured Google would do all the rest for us. I was completely wrong and now that we have slowed down, communicated with clients to find the features they most want, and given great customer service; we have started to grow steadily.
What do you use MoonClerk for?
As we grew, we finally arrived at the point where collecting and allowing customers to update payment methods was necessary. It was a great day and a hard day all at once. I had mapped out what I wanted and was getting ready to start coding with our developer, when I decided to do a few Google searches to see what products integrated with Stripe. By using Moonclerk we easily avoided 60-80 hours of coding.
What did you do before MoonClerk?
Before MoonClerk, we were collecting card numbers manually from customers over the phone and processing them. If, for example, a payment failed or a card expired, we had no idea. It required constant monitoring.
We lost revenue because of these issues – that’s the worst thing for a startup! Also, it feels unprofessional to not immediately be able to respond to payment issues. Most customers didn’t know their payment failed. Cards are constantly being reissued nowadays and it can be hard to keep up with everything.
What made you decide to use MoonClerk?
Frankly, I read the feature list, did a couple of tests and put it in play. If it worked, the price was negligible and I had an immediate solution. If it didn’t work, we’d roll up our sleeves and write the code. I’m so glad we found MoonClerk.
What was your experience when switching and getting started with MoonClerk?
I remember logging in, setting up a payment form, and emailing it to myself. I created a test payment from there and it was off to the races. Super easy. We have since made a great deal of updates, including using the API to unlock accounts, update account information, etc.
What do you like about MoonClerk?
I like that its easy-to-use, keeps up with my customers, and handles the communications that keep us and our customers informed about upcoming payments.
How has MoonClerk improved or helped your business?
By being able to email customers a link to sign up and by putting a payment method inside of our app, we’ve had many companies convert to customers that we didn’t expect to convert. Before MoonClerk, we had to try to call customers on the phone to pay and it was a huge hassle for them and for us. MoonClerk has helped a lot with that.
Any advice for others who are in similar industries?
Before you start writing code to integrate with Stripe, estimate the effort it will take, then look at the monthly cost of Moonclerk. Having a company dedicated to keeping up with your payment system and letting you focus on your core business is way more efficient.