How Redeemer City To City Used MoonClerk To Grow Its Annual Online Giving From $90K to $722K
Posted by Dodd Caldwell · Aug 20, 2015
Tim Cox, Manager of Digital at Redeemer City to City, talks with us about how he grew the annual revenue for his organization’s online giving from 8X after switching to MoonClerk.
Can you tell us a little about your organization?
We kickstart church plants in global cities with renewable grants, we publish resources, and recruit, train, and coach ministers. We do all of this to help local leaders start gospel movements in their cities.
What are your day-to-day responsibilities?
I manage everything that touches the internet – Mailchimp, Salesforce, Squarespace, Zapier, Stripe, Moonclerk, and I’m starting to get into learning management systems like Pathwright.
How did you get started with Redeemer City to City?
I was doing some pro bono consulting for a nonprofit and they introduced me to Scott Kauffmann, Vice President of Content & Strategy at City to City. I was following CTC’s work for some time and jumped at the opportunity to help with their digital needs.
What have been some key factors in your organization’s growth?
Identifying and incorporating influencers into our web strategy has been key. Our founder, Tim Keller, is also the founding pastor of Redeemer Presbyterian Church in New York City and is a well-known New York Times bestselling author. He is on Facebook and Twitter now. That’s good for church planting in cities. Our next step is to identify and encourage other influencers in our field.
Google for Nonprofits is a great program, and the Adwords grant they provide has helped us move from a practitioner site to a cause site.
The website builder, Squarespace, has been a lifesaver. There are six people on our staff who can update the website because it’s just so easy. We create pages for grant proposals, sites for training events, and manage a directory of over 300 churches in-house. And I’m able to serve up landing pages for our Adwords campaigns using existing content on the site.
What do you use MoonClerk for?
Redeemer City to City is focused on helping local leaders start churches in global cities, and we want anyone to be able to give to any one of these churches. That’s a lot of giving pages. That’s a lot of accounts.
Moonclerk lets us create giving forms for each project, embed the form in Squarespace, and then, through a service called Zapier, automatically import them into the system we use for donor management, Salesforce.
Before MoonClerk, did you use another payment system
We used Raiser’s Edge giving pages before moving over to Squarespace. With Raiser’s Edge you have to use Raiser’s Edge for everything. You can’t go outside of their ecosystem, and when you do it’s really expensive and buggy. Plus, at the time they didn’t have a mobile giving solution. That’s bad news.
How did these problems affect your business?
With Raiser’s Edge, any changes we wanted to make to our website took a lot of time and money, and as a global organization we needed to be able to move quickly, iterate, and immediately create opportunities for giving. The website wasn’t able to keep up with the needs of the organization and the larger movement.
What made you decide to use MoonClerk?
Moonclerk was the only option that allowed me to drop user-designated monthly giving forms into our Squarespace site. Plus, I had questions when we were testing and the customer service was outstanding.
What was your experience when switching and getting started with MoonClerk?
MoonClerk was super simple and communicated value to the team immediately. I connected Stripe and started creating forms in an hour. It took me that long only because I was also making coffee at the same time.
What do you like about MoonClerk?
I like the simplicity, the ability to track conversions in Google Analytics, the Zapier API integreation, and the customer service.
How has MoonClerk improved or helped your business?
We raised $90k online in 2011. Last year we raised $722K through MoonClerk.
Any advice for others who are in similar industries?
Use automation for the back end stuff. Use people for marketing.