MoonClerk Now Integrates Directly With MailChimp

Posted by Dodd Caldwell · Jan 20, 2014

As part of our push to provide direct integrations with web services you already use, we’re pleased to launch our integration with the popular email marketing service, MailChimp.

Overview

Whenever a payer successfully checks out on one of your MoonClerk payment forms, you can choose to have us automatically add these payers to audience lists in your MailChimp account.

So, you can offer a paid newsletter or when your customers or donors make a recurring or one-time payment through MoonClerk, you can just add them to your free e-newsletter through MailChimp.

About MailChimp

We’ve had the opportunity to visit MailChimp’s headquarters in Atlanta numerous times and get to know some of their staff. We always come away impressed with how they run their business, how much fun they have, and their awesome marketing. That’s one of the reasons we’re excited to be able to offer this integration. 

More than 5 million people use MailChimp to create, send, and track email newsletters. Whether you’re self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs.

With MailChimp, you can create signup forms that match your brand’s look and feel, and send your subscribers product updates, event invitations, announcements, or editorial content. You can use MailChimp’s reports to improve your campaigns and learn more about your subscribers. MailChimp is free for lists of up to 2,000 subscribers.

If you’re interested in setting up a MailChimp account, a great place to start is probably by watching some of their great (and entertaining) Getting Started Videos. You can also read a full explanation of lot of their features such as:

  • Subscriber profiles
  • Personalization and automation
  • Advanced Analytics
  • Flexible design options
  • Mobile app

MailChimp_Dashboard

A snapshot of the MailChimp dashboard

How Does MoonClerk Work With MailChimp

As with all of our email marketing integrations, our functionality allows you to control everything from the payment form level. With each payment form, you can send payers to different MailChimp audience lists. So, let’s say you wanted to send separate newsletters to your Silver, Gold, or Platinum customers (based on the amount they pay), you would set up three MoonClerk payment forms – one for each level. You can have your Silver customers added to a “Silver” MailChimp list, your Gold customers to a “Gold” list, and your Platinum customers to your “Platinum” list. In addition if you wanted to add your Gold customers to two MailChimp audience lists – a “Gold” list and a “General” list – you can do that too.

You can check out these step-by-step tutorials from our Help section to learn how to:

1) Install MailChimp on your MoonClerk account

2) Add payers to a MailChimp audience list when they check out on a MoonClerk payment form

As always, if you have any questions or feedback, feel free to get in touch with us.

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