Resources

To finish off our series on monthly giving programs, we’d like to provide a list of further educational resources for those of you who want to dive deeper and grow your nonprofit’s recurring revenue.

How-to Books: 

McKinnon, Harvey. Hidden Gold. Taylor Trade Publishing, 2003

A readable, entertaining, and informative guide, with practical tips and creative suggestions for building an effective monthly giving program.

Waasdorp, Erica. Monthly Giving – The Sleeping Giant: How Small Gifts Can Become Powerful Tools to Support any Organization. A Direct Solution; 2nd edition, 2013.

This book picks up where Hidden Gold leaves off. Updated, real life strategies focusing on the nuts and bolts of creating a monthly giving program.

Articles with Tips and Tricks

Basic overview of monthly giving benefits and needs

Quick and easy tips for designing a monthly giving program

Steps to guide the launch of a new monthly giving program

Good, generic tips on overall donor engagement.

Strategies for turning one-time donors into monthly donors

Tips for gaining back recently dropped monthly donors

We hope you’ve found this series helpful. If you have any questions please let us know. Learn more about how MoonClerk helps nonprofits accept recurring and one-time donations online.

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