MoonClerk Now Integrates Directly With Emma

Posted by Dodd Caldwell · Jan 30, 2014

In our continued push to provide direct integrations with the top online email marketing providers, we’re happy to announce our integration with the popular email marketing service, Emma.

Overview

Whenever a payer successfully checks out on one of your MoonClerk payment forms, you can choose to have us automatically add these payers to audience lists in your Emma account.

So, you can offer a paid newsletter or when your customers or donors make a recurring or one-time payment through MoonClerk, you can just add them to your free e-newsletter through Emma.

About Emma

As we’ve been developing out this integration, we’ve really enjoyed getting to know Emma’s team. We’ve been super impressed with their attention to detail and customer service responsiveness.

Emma makes it easier to be a smarter marketer. With Emma, you can create, send and track beautiful email marketing campaigns that get great results. Emma offers mobile-optimized templates, world-class design services, an industry-leading delivery rate of 99.2%, and award-winning customer service by phone or email. Emma supports the email marketing efforts of roughly 40,000 businesses, nonprofits and agencies doing all sorts of interesting things in all sorts of interesting places.

This is a short video from Emma that gives a brief overview of their email marketing system. 

How Does MoonClerk Work With Emma

As with all of our email marketing integrations, our functionality allows you to control everything from the payment form level. With each payment form, you can send payers to different Emma audience lists. So, let’s say you wanted to send separate newsletters to your Silver, Gold, or Platinum customers (based on the amount they pay), you would set up three MoonClerk payment forms – one for each level. You can have your Silver customers added to a “Silver” Emma list, your Gold customers to a “Gold” list, and your Platinum customers to your “Platinum” list. In addition if you wanted to add your Gold customers to two Emma audience lists – a “Gold” list and a “General” list – you can do that too. 

You can check out these step-by-step tutorials from our Help section to learn how to:

1) Install Emma on your MoonClerk account

2) Add payers to an Emma audience list when they check out on a MoonClerk payment form

As always, if you have any questions or feedback, feel free to get in touch with us.

 

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