How MoonClerk Helped Netsicle Increase Revenue 50% While Reducing Administrative Work By 50%

Jacob Wulff, founder of Netsicle, talks with us about how he uses MoonClerk and how switching to MoonClerk has helped his agency reduce administrative time by 50% and increase revenue by 50%.

Can you tell us a little about Netsicle?

Netsicle provides subscription-based digital marketing and web design services tailored to small businesses. Our aim is to make a high-quality digital marketing agency accessible to businesses of all sizes, focusing on strategies that drive real results.

What are your day-to-day responsibilities?

As the founder, my responsibilities include overseeing our marketing strategies, ensuring our team delivers on our promises, and constantly looking for ways to innovate our service offerings to meet the evolving needs of our clients. I also spend a large part of my day on sales calls, internal meetings, networking, and envisioning our next moves and software stacks to improve our clients’ results.

How did you get started?

Netsicle began from a desire to offer small businesses the kind of digital marketing services that could genuinely transform their online presence without breaking the bank. Having worked in the digital marketing field for over a decade with other agencies and helping them grow, I saw a gap in the market for affordable, high-quality marketing services that puts culture for the team and a quality product for the client at the forefront.

What have been some key factors in growing your business?

A key factor in our growth has been our subscription model, which provides ongoing value to our clients at a predictable cost. Additionally, focusing on building genuine organic relationships and understanding our clients' unique challenges vs the typical cold calling/cold emailing approach has led to a high referral rate and an almost non-existent churn rate.

What do you use MoonClerk for?

We use MoonClerk to manage our subscription payments. MoonClerk streamlines the billing process, allowing us and our clients to focus on what truly matters - growth. Once our clients sign our agreements, we automatically direct them to our MoonClerk payment form that is embedded on our website. Once the agreement is signed, our clients can choose their tiered pricing, submit their payment information and submit information about their scope of services seamlessly. Our onboarding team receives an email notification from MoonClerk once payment is made, and we’re off and running in our CRM. It’s been a great tool that I’ve used since I was freelancing and carried it over to our 20+ person agency. 

What problems did you have with your previous payment system?

Before MoonClerk, I tried several payment systems but often encountered issues with reliability and a lack of flexibility in terms of consistent subscription management - usually a PayPal type process, sending manual invoices, or a link directly to Stripe which created a lot of back and forth after the sale. 

Those systems created confusion and unneeded added steps in the process. These issues sometimes led to billing errors and unnecessary onboarding work. Reducing friction is key.

What made you finally decide to use MoonClerk?

I originally chose MoonClerk for its ease of use and flexibility in managing various subscription models and having multiple types of subscription forms. When we started the agency, its integration capabilities with our existing tools were a no-brainer and the ease of use and ability to fit into our website via an embeddable (and branded) form and workflow played a significant role in our decision.

What was your experience when getting started with MoonClerk?

Getting started with MoonClerk was smooth, and I remember feeling a sigh of relief when I saw how easily I could send a form to a client and have a recurring payment in my account within minutes. The setup process was straightforward, and we could quickly transition our existing clients to the new system without any hiccups.

What specific feature do you like most about MoonClerk?

The feature we appreciate the most is the ability to customize subscription plans to fit the unique needs of each client. The client can choose their own pricing during checkout which takes the awkwardness out of the proposal calls. We simply let them choose when it’s time to pay. This flexibility has been crucial in providing personalized service offerings. In addition, we love the ability for the client to access a portal to update payment information, make changes, etc. 

MoonClerk's reliability, email automations, and the peace of mind it offers are invaluable. We love that we can customize email communications regarding payments and notifications to our clients. Additionally, the dashboard and reporting features provide us with clear insights into our cash flow and subscription metrics. 

How has MoonClerk improved or helped your business?

Since switching to MoonClerk, we've seen a reduction in administrative time spent on billing by at least 50%, allowing us to allocate more resources towards client service and business development. In addition, we’ve grown our business recurring revenue by at least 500% since starting with MoonClerk. 

Would you recommend MoonClerk to others?

Absolutely, especially for businesses that rely on subscription models. Its ease of use, reliability, and flexibility make it a great tool for managing recurring payments efficiently. 

Is there anything else you’d like to add?

Adopting MoonClerk has been a game-changer for us, reinforcing the importance of using the right tools to streamline operations and enhance billing, and client satisfaction.